PROGRAMMING DISPUTE TOOLKIT
This multimedia member toolkit is intended to help ACA members communicate better, more accurately and more efficiently with their customers and the public surrounding retransmission consent negotiations no matter what strategy each member may independently choose.
The toolkit includes: Template materials you can tailor to communicate with different audiences affected by negotiations, data points that support our industry’s position, frequently asked questions for use by customer service representatives, an animated video for TV ad insertions and social media pages, multimedia assets for websites and social media pages, and a member resource library. Files are provided in multiple formats and can be customized.
Alert local media to upcoming negotiations and make them aware of your intention to fight for your customers.
Place an opinion piece in your local news publication to explain how negotiations work and why your company is at a negotiating disadvantage.
Letter to the Editor
Submit a letter to your local news publication in response to a local news story, editorial or op-ed about negotiations to communicate your position or set the record straight.
Letter to Customers
Communicate with your subscribers about the negotiation process and your intention to fight on their behalf.
Use the latest facts and figures on retransmission consent when developing communications materials around negotiations.
Alert local press to a dispute with a broadcaster and what your company is doing to address it.
Place an opinion piece in your local news publication to ensure your side of the story is being told about a dispute with a broadcaster.
Letter to the Editor
Submit a letter to your local publication in response to a local news story, editorial or op-ed about a dispute with a broadcaster to communicate your negotiating position or set the record straight.
Letter to Customers
Notify subscribers about a dispute with a broadcaster and what you’re doing to address it.
Letter to Elected Officials
Contact members of Congress and local elected officials to make them aware of any disputes arising from negotiations and the potential impacts on their constituents.
Customer Service Frequently Asked Questions
Provide customer service representatives with answers to frequently asked questions.
VIDEO - 27-second animated video without Keep the Connections branding
Select ACA members have provided examples of resources and materials they use to communicate with customers and stakeholders around negotiations as industry best practices. Company-specific branding and data have been removed from any materials that are not publicly available. Materials have been reviewed and posted as of July 19, 2017.
- Business card for installers to hand out to customers
- Rate change FAQs and best practices
All members, participants, consultants and others involved in this and other ACA activities must comply with U.S. and state antitrust and similar laws. The Resource Library is not intended to facilitate or encourage collusive or anticompetitive behavior on the part of ACA members, or any other actions that could run afoul of state and federal antitrust laws. In general, antitrust laws prohibit agreements or actions that unreasonably restrain trade, such as agreements between competitors that fix selling prices, limit supply, or allocate customers or territories; and agreements to refuse to deal or boycott. Violations of antitrust laws carry severe consequences and may expose ACA officers, directors, employees, and its member companies’ owners, officers, directors and employees to substantial civil and criminal fines and imprisonment. Members must make their own individual decisions about price, terms, negotiating strategies, tactics, etc., including about arrangements with suppliers, programmers, broadcasters, etc. ACA members should not discuss or exchange information about their retransmission consent negotiations that may affect prices, including levels, costs, profits, discounts, allowances, rebates, credit terms, formulas, patterns, procedures, and terms and conditions with respect to any product, service or company.