PROGRAMMING DISPUTE TOOLKIT

This multimedia member toolkit is intended to help ACA members communicate better, more accurately and more efficiently with their customers and the public surrounding retransmission consent negotiations no matter what strategy each member may independently choose.

The toolkit includes: Template materials you can tailor to communicate with different audiences affected by negotiations, data points that support our industry’s position, frequently asked questions for use by customer service representatives, an animated video for TV ad insertions and social media pages, multimedia assets for websites and social media pages, and a member resource library. Files are provided in multiple formats and can be customized.

TEMPLATES

PRE-NEGOTIATION

Press Release

Alert local media to upcoming negotiations and make them aware of your intention to fight for your customers.

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Op-ed

Place an opinion piece in your local news publication to explain how negotiations work and why your company is at a negotiating disadvantage.

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Letter to the Editor

Submit a letter to your local news publication in response to a local news story, editorial or op-ed about negotiations to communicate your position or set the record straight.

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Letter to Customers

Communicate with your subscribers about the negotiation process and your intention to fight on their behalf.

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Data Points

Use the latest facts and figures on retransmission consent when developing communications materials around negotiations.

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DISPUTES

Press Release

Alert local press to a dispute with a broadcaster and what your company is doing to address it.

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Op-ed

Place an opinion piece in your local news publication to ensure your side of the story is being told about a dispute with a broadcaster.

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Letter to the Editor

Submit a letter to your local publication in response to a local news story, editorial or op-ed about a dispute with a broadcaster to communicate your negotiating position or set the record straight.

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Letter to Customers

Notify subscribers about a dispute with a broadcaster and what you’re doing to address it.

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Letter to Elected Officials

Contact members of Congress and local elected officials to make them aware of any disputes arising from negotiations and the potential impacts on their constituents.

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Customer Service Frequently Asked Questions

Provide customer service representatives with answers to frequently asked questions.

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CUSTOMER COMMUNICATION

Bill Insert Option 1

Small Format

Large Format

Bill Insert Option 2

Small Format

Large Format

Bill Insert Option 3

Small Format

Large Format

Customer Email - Dispute

SCREENSHOT_ACA_StationBlackout_v1 Version 1
SCREENSHOT_ACA_DisputeCustomer_v2 Version 2

Download HTML

Customer Email - Station Blackout

SCREENSHOT_ACA_StationBlackout_v1 Version 1
SCREENSHOT_ACA_StationBlackout_v2 Version 2

Download HTML

MULTIMEDIA ASSETS

VIDEO - 30-second animated video with Keep the Connections branding

Download HD

 

VIDEO - 27-second animated video without Keep the Connections branding

 

INFOGRAPHIC - Broadcast retransmission fees will cost U.S. consumers

Download JPEG

Download PDF

Download EPS

Download Copy

INFOGRAPHIC - Broadcast fees go up while network audiences go down

Download JPEG

Download PDF

Download EPS

Download Copy

INFOGRAPHIC - 2017 TV station blackouts

Download JPEG

Download PDF

Download EPS

Download Copy

INFOGRAPHIC - Broadcaster acquisition of local TV stations increases

Download JPEG

Download PDF

Download EPS

Download Copy

SOCIAL MEDIA SHAREABLE - Broadcast retransmission fees will cost U.S. consumers

Twitter Format

Facebook Format

PSD - Twitter

PSD - Facebook

SOCIAL MEDIA SHAREABLE - Broadcast fees go up while network audiences go down

Twitter Format

Facebook Format

PSD - Twitter

PSD - Facebook

SOCIAL MEDIA SHAREABLE - 2017 TV station blackouts

Twitter Format

Facebook Format

PSD - Twitter

PSD - Facebook

SOCIAL MEDIA SHAREABLE - Broadcaster acquisition of local TV stations increases

Twitter Format

Facebook Format

PSD - Twitter

PSD - Facebook

PRINT AD - Fighting for you

Full-Page PDF

Half-Page PDF

INDD File

PRINT AD - Who is really in control of TV programming costs

Full-Page PDF

Half-Page PDF

INDD File

PRINT AD - Blackouts

Full-Page PDF

Half-Page PDF

INDD File

AttnCustomers_1920x1080_Option1 Option 1
AttnCustomers_1920x1080_Option2 Option 2

TV Screen Image - "Attention Customers"

Option 1

Option 2

SystemAlert_1920x1080_Option1 Option 1
SystemAlert_1920x1080_Option2 Option 2

TV Screen Image - "System Alert"

Option 1

Option 2

DIGITAL AD - Fighting for you

300x250

300x600

320x50

728x90

INDD File

DIGITAL AD - Broadcasters use market power to raise rates

300x250

300x600

320x50

728x90

INDD File

DIGITAL AD - Who is really in control of TV programming costs

300x250

300x600

320x50

728x90

INDD File

DIGITAL AD - Blackouts

300x250

300x600

320x50

728x90

INDD File

RESOURCE LIBRARY

Select ACA members have provided examples of resources and materials they use to communicate with customers and stakeholders around negotiations as industry best practices. Company-specific branding and data have been removed from any materials that are not publicly available. Materials have been reviewed and posted as of July 19, 2017.

CUSTOMER MATERIALS

  • Business card for installers to hand out to customers
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  • Rate change FAQs and best practices
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  • Broadcast surge customer notification
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  • Rate change customer notification
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  • Retransmission Consent Interview: Matt Polka & Michael Hale (SELCO)
    Download Now
  • ACA Member Response to Cable Customer on Retransmission Consent
    Download Now

SOCIAL MEDIA ASSETS

  • Infographic – Ever wonder about the costs that make up your monthly TV bill
    Download Now
  • Infographic – The Facts about rate adjustments 2017
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  • Infographic – The Facts about rate adjustments 2015
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VIDEOS


All members, participants, consultants and others involved in this and other ACA activities must comply with U.S. and state antitrust and similar laws. The Resource Library is not intended to facilitate or encourage collusive or anticompetitive behavior on the part of ACA members, or any other actions that could run afoul of state and federal antitrust laws.  In general, antitrust laws prohibit agreements or actions that unreasonably restrain trade, such as agreements between competitors that fix selling prices, limit supply, or allocate customers or territories; and agreements to refuse to deal or boycott. Violations of antitrust laws carry severe consequences and may expose ACA officers, directors, employees, and its member companies’ owners, officers, directors and employees to substantial civil and criminal fines and imprisonment.  Members must make their own individual decisions about price, terms, negotiating strategies, tactics, etc., including about arrangements with suppliers, programmers, broadcasters, etc. ACA members should not discuss or exchange information about their retransmission consent negotiations that may affect prices, including levels, costs, profits, discounts, allowances, rebates, credit terms, formulas, patterns, procedures, and terms and conditions with respect to any product, service or company.

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