ACA members recognize that shows distributed by big broadcasters are valuable to their customers. They know their customers want to get this programming at affordable prices. To satisfy these two goals, from time to time, small and mid-sized cable operators fight unreasonable price increases from corporate broadcasters, even for programming they know their customers want to continue receiving.
And yet, it’s a fact that broadcast TV viewership for the four major networks has dropped by 52 percent since 2006 per Nielson. As a result, broadcasters are taking financial hits in the areas where they traditionally made the most money: advertising. Their ailing business models lead them to seek aggressive means to make up for diminishing profits without regard to the broadcast industry and consumers in the form of escalating retransmission consent fees.