Local cable companies negotiate in good faith with corporate broadcasters to ensure continued availability of affordable programming. The goal is to sign deals to carry the TV stations customers want at a reasonable price. During retrans matters, cable companies offer to keep the broadcasters’ stations on the air, but sometimes broadcasters will remove these stations to negotiate deals in their favor. Corporate broadcasters will withhold programming during big television events such as the Super Bowl, Thanksgiving Day football, the NCAA Final Four, the Olympics and the Oscars to secure a deal that extracts the highest fees from local cable operators, and this is happening more often.