To level the playing field in today’s competitive TV and video streaming market, operators need to create value around their natural strengths and key differentiators. One of those differentiators is live sports. Sports fans are a reliable viewer base, and providing compelling value around their favorite sports, teams and players will keep them as customers while also turning them into recruiters for new customers. Minerva’s My Highlights feature turns personal recordings into custom game highlight reels which operators can use to build value around the sports content to make their service stand apart from the rest. Similarly, Watch With Me can be used with sports or any type of content to help people connect and share experiences even when apart. And with Minerva’s easy to use tools for integrating advertising, local businesses can target customers with unique offers and while supporting on screen purchases. These features, among others, help you create an engaging experience that keeps subscribers coming back for more.